Welling & Crossley (W&C) is an Australian-owned and operated company that has been at the forefront of the diesel generator, fire products, diesel engine, and tractor-driven alternator industry since 1926. With a strong commitment to quality and innovation, W&C has earned a reputation as an internationally recognised supplier of high-quality products.
With branches across Victoria (head office), New South Wales, Queensland, North Queensland, and Western Australia, W&C stays ahead of the curve by adapting to new technologies and expanding its offerings. By partnering with industry leaders such as Crossley Fire Engines, Doosan, Lister Petter, John Deere, Kubota, Cummins, and others, W&C is able to offer a comprehensive range of high quality products that meet the needs of its customers.
In addition to its core offerings, W&C is also proud to be a part of several other companies, including Gentech Generators, Dunlite Power Equipment, Yamaha Generators, and Water Master Pumps. Through these partner companies, W&C is able to offer an even wider range of products, including portable petrol generators, portable diesel generators, pumps, inverter generators, battery chargers, welders, and workstations. These products are distributed through a network of over 1000 dealers across Australia and New Zealand, ensuring that customers have access to the best possible solutions.
W&C HISTORY
1926
Cromwell Welling started the Welling Machinery Company in 1926, manufacturing cranes, hoists, and winches to the Australian armed forces.
1930
The depression of 1929 brought some hard times, and Cromwell managed to find some assisted funding from the landlord of the Clarendon Street offices (by the name of Mr Crossley). With this also came naming rights, and so Welling & Crossley (the partnership) was established.
1952
Design and manufacture of the first brick hoist was completed and used around Melbourne in the construction of inner city flats that were more then one storey high.
1962
Began to import Honda engines direct from Japan.
1967
Broke into the power generation industry supplying small to medium gensets, automatic mains failure control systems and parallel power station installations, as well as importing alternators from Europe.
1975
The manufacture and selling of diesel fire pump controllers and diesel generators began.
1978
W&C becomes the Victorian distributor for Isuzu industrial and marine diesel engines.
1991
W&C opened its first interstate branch in Sydney to enhance its existing service network and to meet the increasing sales demand in NSW.
1994
W&C continued it’s growth by commissioning a number of natural gas fueled generating sets.
1998
As business continued to grow, W&C relocated to a larger facility in South Kingsville Victoria, to better manage its booming manufacturing and administrative operations. The move enabled further expansion of production sales of the existing product line.
1999
Gentech Generators was launched into the Australian market.
A branch in Perth was opened to enhance the existing dealer network and to meet the increasing sales demands in Western Australia.
2000
W&C becomes the Australian distributor for the Daewoo range of heavy duty industrial and marine diesel engines.
W&C launched the Crossley engines range which included diesel engines, fire products and electric motors.
2002
W&C acquired and revitalised the iconic Dunlite Power Equipment brand.
A branch in Brisbane was opened to enhance the existing dealer network and to meet the increasing sales demands in Queensland.
2004
W&C opened an international branch to expand the company’s sales and operations overseas.
2006
W&C becomes the Australian - Pacific distributor for Yamaha generators.
2007
The Victorian head office is relocated to a larger premises in Brooklyn Victoria after out growing the existing location.
2008
W&C became the exclusive national distributor of Yamaha multi-purpose engines range.
2009
W&C becomes the Australian importer and supplier of Lister Petter generators, engines, and spare parts.
W&C become the Australian supplier of FPT/Iveco diesel engines and Doosan/Daewoo engines.
2014
Townsville branch opened to service Far North Queensland customers.
2015
Water Master pump brand introduced. irrigation, water transfer, trash and chemical removal, these versatile pumps can be used in various environments ranging from the home to industrial, building and rural sites.
Adelaide branch opened to meet the demands of backup power. This branch looks after our South Australian and Northern Territory customer network.
Welling & Crossley appointed the Australian and regional distributors of Kirloskar diesel engines - a market leading engine brand in and around India where they hold around 40% market share and manufacture more than 300,000 engines per year.
2016
Welling & Crossley celebrates its 90th year, while Dunlite celebrates its 80 year history.
2018
Lister Petter celebrates its 150 year anniversary.