Australian-owned and operated since 1926, Welling & Crossley (W&C) today is an internationally recognised manufacturer of Diesel Generators, Fire Products, Diesel Engines and Tractor Driven Alternators.
With branches in Victoria (head office), New South Wales, Queensland, Western Australia and now New Zealand, W&C are constantly working towards the future and adapting with new products and technology. With the development of industry leading products and brands, W&C are always on the look out for the next opportunity to expand their already successful business by partnering with other market leaders. Some of the renowned brands we work with to help make up the W&C product are Crossley Fire engines, Doosan (Daewoo) Isuzu, FPT/Iveco, Lister Petter, John Deere.
The other companies that come under the Welling & Crossley banner are Gentech, Dunlite and Yamaha. Through our partner companies, we are able to expand our already diverse range of products into portable petrol generators, portable diesel generators, pumps, inverter generators, battery chargers, welders and workstations. These products are distributed through a network of over 1000 dealers across Australia and New Zealand.
A major part of the W&C business still remains to be about the quality of service we provide to our customers. We pride ourselves on building the business to customer relationship and keeping that relationship solid. Our constant aim for achieving the highest standards and adopting the latest technologies to provide the best possible service for our customers is a testament to our growing success both nationally and internationally.
Cromwell Welling started the Welling Machinery Company in 1926, manufacturing cranes, hoists, and winches to the Australian armed forces.
The depression of 1929 brought some hard times, and Cromwell managed to find some assisted funding from the landlord of the Clarendon Street offices (by the name of Mr Crossley). With this also came naming rights, and so Welling & Crossley (the partnership) was established.
Design and manufacture of the first brick hoist was completed and used around Melbourne in the construction of inner city flats that were more then one storey high.
Began to import Honda engines direct from Japan.
Broke into the power generation industry supplying small to medium gensets, automatic mains failure control systems and parallel power station installations, as well as importing alternators from Europe.
The manufacture and selling of diesel fire pump controllers and diesel generators began.
W&C becomes the Victorian distributor for Isuzu industrial and marine diesel engines.
W&C opened its first interstate branch in Sydney to enhance its existing service network and to meet the increasing sales demand in NSW.
W&C continued it’s growth by commissioning a number of natural gas fueled generating sets.
As business continued to grow, W&C relocated to a larger facility in South Kingsville Victoria, to better manage its booming manufacturing and administrative operations. The move enabled further expansion of production sales of the existing product line.
W&C becomes the Australian distributor for the Daewoo range of heavy duty industrial and marine diesel engines.
W&C launched the Crossley engines range which included diesel engines, fire products and electric motors.
W&C acquired and revitalised the iconic Dunlite Power Equipment brand.
A branch in Brisbane was opened to enhance the existing dealer network and to meet the increasing sales demands in Queensland.
W&C opened an international branch to expand the company’s sales and operations overseas.
The Victorian head office is relocated to a larger premises in Brooklyn Victoria after out growing the existing location.
Townsville branch opened to service Far North Queensland customers.
Water Master pump brand introduced. irrigation, water transfer, trash and chemical removal, these versatile pumps can be used in various environments ranging from the home to industrial, building and rural sites.
Adelaide branch opened to meet the demands of backup power. This branch looks after our South Australian and Northern Territory customer network.
Welling & Crossley appointed the Australian and regional distributors of Kirloskar diesel engines - a market leading engine brand in and around India where they hold around 40% market share and manufacture more than 300,000 engines per year.
Dunlite celebrates its 80 year history.
Lister Petter celebrates its 150 year anniversary.